Remember when it was a big marketing idea when (I think it was Snapple) changed the “expires by” date to the “enjoy by” date! Just a small change of perspective.
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Today, I read on my Silk soy milk container: “SHAKE WELL & BUY OFTEN.”
I don’t at all get upset by over-the-top, in-your-face advertising, like the cute phrase “BUY OFTEN.” It actually makes me smile. |
But what does bother me is when you’re not expecting to be sold to, and it’s a roundabout sale – that makes my stomach churn. Like a person who goes up to you on the street, and you think he or she may need help with directions, so you wait for the directions question, and after, “Hi, how are you?” you might get some bid, like, “I work for the pizza store over there. You should stop by,” and a brochure handed to you. NOT COOL.
“BUY OFTEN” makes me smile.
“How are you doing?” follow by “Have you tried this?” makes me queasy.
Maybe what I should try saying to someone who walks up to me on the street is … “SHAKE WELL” before I walk away.
“Have you tried—-?”
“Thanks, I haven’t. SHAKE WELL!” :)
Thanks for sharing! Funny Post! It is a good marketing strategy, creates loyalty between customer and product because it’s a funny detail. Good Work!
Comment by George C. — Friday March 9, 2007 @ 4:59 pm
[...] post by senia [...]
Pingback by psychology schools » Shake well and buy often — Friday March 9, 2007 @ 9:16 pm
Geek Dinner last night at at Two Boots Pizza and afterwards…
I spent almost 4 hours at the Geek Dinner last night in Manhattan, first at Grand Central Station (Two Boots Restaurant) and later at the The Benjamin Hotel on E. 50th Street. My Sidekick 3 mobile phone has a camera……
Trackback by WebMetricsGuru — Sunday March 11, 2007 @ 9:36 am
Yes, George, I agree, it’s just a fun, fun thing!
Comment by senia — Tuesday March 13, 2007 @ 12:07 am
Following your own preference for “enjoy by” over “expires by,” wouldn’t it be more “positive” to say “Shake well & enjoy often”?
Comment by rafael — Thursday January 31, 2008 @ 9:02 pm
what a trashy catch phrase.
i noticed on my silk soymilk carton it even says “it’s free of lactose, cholesterol, blah blah, YOU STILL HAVE TO PAY FOR IT THOUGH.”
come on! some sort of corporate greediness overload!
Comment by hauser — Monday March 16, 2009 @ 11:46 am