Hugh McLeod at gapingvoid has a post on using blogs to boost the bottom line, from a speech he is giving today. I especially liked the section where Hugh describes EnglishCut, a blog by a London Saville Row tailor that from inception has been all about the suits.
Hugh says in his recommendations:
Passion. Authority. Continuity. Without those three, you have nothing.
I ditto that. Fred at AVC first showed me the importance of continuity with this post.
Here is Joel on Software talking about showing Passion. Authority. Continuity. to your customers: Seven Steps to Remarkable Customer Service.
Lesson and Take-Away: All three. Passion-Authority-Continuity. All the time.
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Here’s a little goofiness on being too passionate about email:
“[Recommendation #]10. Reduce the amount of e-mail you receive.
OK, I’ll try. … Would everybody please send me less e-mail? … (Now I have to go see if that worked.)”
Made me laugh out loud!