This is the best time to be in YOUR industry

You can make a major difference in your industry now. Right now.
How do I know?

At the start of a DVD, the warning says the movie’s been formatted to fit your TV. Well – at my home – one person dislikes that announcement, and each time jokes, “How do they know the size of MY television?”

I do know about you and your industry. Why? Because:

• Here’s Michael Lewis about why it’s the best time to be in finance. (He references the concept of job vs. calling, shown in the research of Amy Wrzesniewski at Yale School of Management).
• Here’s Joel on Software about why it’s the best time to be in technology.
• Here’s Brian Storm about why it’s the best time to be in journalism.

It’s when things are bad and you keep going, then you can actually beat everyone, most importantly yourself. You could be in any company-cycle, and especially, you could have been at point A but point B is just an opportunity to get to a higher point D, and beyond. Yes, if you’re like most people, you are likely in your work and in your finances at a trough, at a point B if not C. BUT. That’s the time when you can be the differentiator. That’s right – it’s just like the Terminator, but it’s the Differentiator.

Is that why 20% of twitter’s current membership joined in the past 60 days? Are people trying to connect and move forward in new ways?

There’s a time for rigor and a time for mortis. You have a choice to put more effort in when it gets harder, or to say, “Man, it’s getting harder.” Be the little frog who turned the glass of milk into a glass of butter rather than the little frog who didn’t and drowned.

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What I’m aiming to do: write the shortest post possible, get back to fun writing, and write what’s really me.