How to Write a Press Release that Matters!

Here’s a great press release:

How to Bounce Back From ‘Google Slap Three’

First of all, I immediately ask “What on earth is Google Slap Three?” so they’ve already got me with a

  • TITLE THAT MAKES ME ASK “WHY? HOW? WHAT?”

Then the opening paragraph is:
IRVINE, Calif., March 13 /PRNewswire/ — Horror crossed your face this morning when you logged in to find your Google AdWords account “slapped” — with your best keywords deactivated and their minimum bids jacked up to $10.00 a click. What happened, and what can you do?

  • There’s an EMOTION (“horror”), there’s ACTION (“slapped,” “crossed your face,” “deactivated” (this is a bit boring of an action word), and “jacked up”), and there’s a QUESTION. Not bad.

Finally, the text has some strong points too:

  • It has USEABLE ADVICE (“Make your landing page ‘about’ your keywords,” “Post more unique pages”), is about something in the NEWS that recently happened, and it ADDRESSES CONCERNS about that recent news item.

In short, if you’re playing the game of writing a great press release that MATTERS TO PEOPLE, here are the three take-aways from this great press release:

  1. Make it timely to news of the day
  2. Make it address concerns readers might have
  3. Make it have concrete suggestions (actions people can take)

… And if you want this press release to also grow your business (which is the goal of most press releases IMHO)…

  • Make it link back to you effectively – for a reason
    For example, that you’re the authority on how to beat Google optimization… I’m not sure this company completely did this (see below).

BELOW SMALL COMMENT: This might be just me being picky… when I click back to www.entrepreneurpress.com, it’s their generic homepage, with no additional advice or details about the Google news release. I would imagine based on the press release that they have books that are relevant to SEO or to marketing online? And one of their pieces of advice, ironically, was to create more unique pages relevant to the keywords that people used to get to those pages. So where are their SEO advice books? As one singer would say, they don’t make ’em easy to find.

Making a Deal with Yourself

UPDATE 3-14: Let me summarize the below post in a few words:
Making a deal with yourself involves three main parts:

  1. What am I going to do? “Get more exercise,” “Get more organized,” “Pay my bills faster.” (Situation appraisal, Objectives)
  2. How am I going to do it and how will I measure success? (Measures of success, Expression of value, Methodologies and options, Timing, Joint accountabilities, Terms and conditions)
  3. Am I sure? Yes, I’m sure. (Acceptance)

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Continue reading “Making a Deal with Yourself”

How to Achieve ANYTHING in Life

What is harder than rock, or softer than water? Yet soft water hollows out hard rock. Persevere.
~ Ovid

If there is one key to creating what you want in your life, it is daily practice. When you repeat again and again, you learn so much about the habit you’re building and about yourself. There are nuances that you do not learn from a how-to guide. Such as how to persevere.

Why daily? And why action?

  • DAILY! Daily moves you toward putting in hours to develop your expertise and toward repeating an activity to develop discipline and focus. Whatever your regularity is, you build your own daily practice. You can choose if your daily means 5 days a week (work week daily) or seven days a week (whole week daily) or three times a week (M-W-F regularly).
  • ACTION! Action is a form of commitment. A thought can be transitory, passing. An action is you saying to the world, “I am ready and I am doing it.” An action is more powerful than a thought – by definition, Action = Thought + Activity.

But why do it? Why take regular, structured, self-scheduled daily action as opposed to acting whenever you feel like it?

The Deep Math Example. As my very good friend and a former math professor says,

“It takes a while to get into the problem. You need to sit with it at your desk for several hours at a time just to start to focus deeply enough to be able to create any new conclusions.”

It takes time to get deep enough into a subject that you are no longer skirting the surface.

Math
The Ballroom Dancing Teacher Example. Have you found that some people who are excellent at what they do returrn to the basics from time to time? Like a yoga teacher taking a basic refresher course. Or an author going back to the structure of his characters? I know dance teachers who regularly take beginner classes. Why? Ballroom Dance
  • When you are at an advanced level, you get a lot more from beginner lessons. You start to see the nuanced distinctions that you didn’t notice at the beginning – “When I ask my students to ‘rock-step’ here, some are still thinking that they are rocking when the important distinction is that they are there-and-immediately back, on their toe and immediately forward… it’s more about the forward than it is about the rock-step back.” You start to see new ways of describing something, new ways of understanding and then being able to explain a concept.
  • You take the beginner class to come back to the beginner’s mind. To return to that joy that you loved about the activity to begin with, and to hear and see and feel and imagine what it is like to learn the steps for the first time. As Chip Heath and Dan Heath say in Made to Stick, we are sucked into the Curse of Knowledge: We are no longer able to often explain things to a five year old because we know too much detail. Avoid the Curse of Knowledge. Play as a beginner.
The Twyla Tharp Creativity Example. You make space for yourself – in your head and in your heart when you practice something regularly. You make space for yourself to be creative, to focus, to live in the moment. So much of life ends up being planning and rushing that unless you make the Creative Habit as Twyla Tharp says in her book, then you don’t ever create the discipline of creativity, the space for allowing yourself to do. That space is often only possible within the constraints of time allowed for that activity. Twyla Tharp
The Alaska Hiking Example. It is through action that you create a habit, and through habits that you create the life you want to live. According to Ann Graybiel, neural pathways – i.e. the pathways that create a new habit or new behavior pattern – form when you go over them again and again. Again and again. Like a hiking trail in Alaska worn by all the footsteps repeating over the ground again and again, so a new mental pathway forms when you repeat an activity. Best results are daily. Hiking
The Guitar Example. My guitar teacher years ago said, “The most important thing in learning guitar is daily practice. Even if you play 15 or 30 minutes a day, do just that. And if you have the choice to play once for 30 minutes or twice for 15 minutes, play twice for 15 minutes.” According to him and many other musicians, the mind learns when it starts a-new – when it comes to a project a-new. So scheduling that “new” regularly allows a habit to make that deep Alaskan hiking trail pathway. Guitar

And then, once you have taken the daily actions, keep track of them. Put a star on your wall calendar. Post about it on your blog. Write yourself an email accounting for that day. Track your progress. Roy Baumeister of Florida State University says (23-min interview) that one of the keys to creating a new habit is writing down those times when you have acted on that habit.

Is it really possible to achieve anything in life?
Let me ask that another way: what is harder than rock, or softer than water?

Lesson and Take-Away: 1) Take daily action and 2) write down your daily actions!

Images: math, dance, Twyla Tharp, hiking path, guitar.

Senia Maymin Senia Maymin, MBA, MAPP is an Executive Coach, and presents workshops to corporations about Positive Psychology. Senia is the Editor of Positive Psychology News Daily, and posts her latest ideas about positive psychology, business, and coaching at Senia.com. Senia’s bio.

Shake well and buy often

Remember when it was a big marketing idea when (I think it was Snapple) changed the “expires by” date to the “enjoy by” date! Just a small change of perspective.

Shake Well and Buy Often Today, I read on my Silk soy milk container: “SHAKE WELL & BUY OFTEN.”

I don’t at all get upset by over-the-top, in-your-face advertising, like the cute phrase “BUY OFTEN.” It actually makes me smile.

But what does bother me is when you’re not expecting to be sold to, and it’s a roundabout sale – that makes my stomach churn. Like a person who goes up to you on the street, and you think he or she may need help with directions, so you wait for the directions question, and after, “Hi, how are you?” you might get some bid, like, “I work for the pizza store over there. You should stop by,” and a brochure handed to you. NOT COOL.

“BUY OFTEN” makes me smile.
“How are you doing?” follow by “Have you tried this?” makes me queasy.

Maybe what I should try saying to someone who walks up to me on the street is … “SHAKE WELL” before I walk away.
“Have you tried—-?”
“Thanks, I haven’t. SHAKE WELL!” :)

Little mouse stories: Little Book of Self-Discipline

Here’s the entire Little Book of Self-Discipline:

Page 1:

Little mouse Jonathan wakes up and wants to play, play, play.
He wants to find his friends, and just play.

Page 2:
He goes to play with his fun mouse friends Sally and Joe and Melanie and Siobhan and Markus. They run around and they chase balls of yarn, and they play hide-and-seek around tree trunks!

Page 3:
Then Sally says, “I’m going home to help my sister do the laundry.”
Joe says, “I’ll be back. I’m going to help my mom make lunch.”
Melanie says, “I promised my brother that I would help him with arithmetic.”
Siobhan says, “I told myself that I would finish twenty more pages of my great book.”
Markus whispers, “Oh, my whiskers, my whiskers! I want to keep them nice and short!”

Page 4:

All of Jonathan’s mouse friends run off to do the things they needed to do. So Jonathan lies on his back and he thinks. Then he gets a little bored. So he walks and he walks and he walks. Then he thinks, “I can go help my sister with the laundry! I can help my mom make lunch! I can learn arithmetic and help my little sister later! I can finish more of the super book I read at night. I can go cut my whiskers!”

Page 5:
Little mouse Jonathan runs home to help his mother, his sister, and to do some things for himself.

Page 6:

In the evening, when little mouse Jonathan goes to bed, he is very very very happy.

Little story book POP-QUIZ: Why is Jonathan mouse content and happy when he goes to bed?

Hint.
Today is Story Tuesday. Enjoy!

The One who Self-Regulates Wins!

Think of any Entrepreneur. Think of any business person, doctor, writer, actor. You’re likely thinking of a successful business person, doctor, writer, actor. That person that you’re thinking of got there partly – maybe mainly! – because of self-regulation.

“Self-regu-what?” you might be asking. I know – long word, simple meaning. Self-regulation. Self-regulation is the personality process to exert control over your thoughts, feelings, and actions. In short, self-regulation is you restraining yourself, putting good constraints on yourself.

Self-regulation is:

  • Self-discipline: telling yourself to do something at some time
  • Focus: telling yourself to alert your mind to one project or one goal
  • Self-control: creating good constraints for yourself

Self-regulation is what anyone who’s ever gotten anywhere in the long run uses.

  1. You need to get better at your game and expertise is trainable. You need to put in that 10,000 hours of practice to get yourself there.
  2. You need to get more well-known at your game and you need to put in that 10 years of persistence to get you there.
  3. And, finally, you need to make a lot of the self-regulation in your life into automatic behavior (like Jen says in this comment) because then you can free your mind to focus on reaching those things you really want to accomplish. As we know, self-regulation works like a muscle: the more you work it, the easier it becomes to do more and more of it – in more and more areas of your life!

Think of that person who is successful. That person self-regulates in a major way. The one who self-regulates wins!

Do you LOVE this site?! :)

Here is a new way to show that you LOVE this site! Please do click on it!



THANK YOU! :)

———-
New website Damiga allows you to make a button and put it on your website, in your blog, anywhere – that allows people to express a particular emotion for you! Damiga (meaning: “d’amiga” is “of the friend”) is a really fun site to play with – enjoy it! Damiga!

And please let me know ONCE YOU MAKE YOUR OWN BUTTONS so that I can go and click on them!!!

Thanks!
Senia
seniacom@senia.com

Keywords: positive psychology, coaching, entrepreneurship, button, damiga, new, senia.com, happiness

What are your newest GOOD Constraints?

Hello, welcome to Question Friday!
What are some of your recent, newest GOOD Constraints?

* What are you doing that’s great for yourself?
* Are you keeping to an exercise schedule?
* Are you keeping to a sleep schedule? (The single most important thing to a healthy life, IMHO)
* Have you set a new rule for yourself recently?

Q: What are some of your recent, newest GOOD Constraints?

My answers are in the comments. Look forward to reading yours also!

Technorati keywords: habit, goals, new year’s resolutions, resolutions.