Marketing to the top people in the field

My favorite Seth Godin post so far this year:

[Rather than helping beginners get better at something,] you’re way better off helping the perfect improve. You’ll also sell a lot more management consulting to well run companies, high end stereos to people with good stereos and yes, church services to the already well behaved.

With Positive Psychology News Daily, we’re targeting people who work in and do research in Positive Psychology as well as people new to the field (“What is Positive Psychology?“) This Seth post is illuminating to me because yes, the people who get most excited about what we’re doing on Pos-Psych.com are the people passionate about the field to begin with: our best comment discussion people, our best guest articles, our best email responses – all come from people in the field and in the process of expanding the field!

3 thoughts on “Marketing to the top people in the field

  1. The question that popped in my mind with this post is: How do those that are struggling improve, though? …Through teachers, rehabilitative business consultants, and usual psychologists.

    Coaches, positive psychologists, and high-performance consultants are the ones that “usually” work with those that are already good and want to get even better.

    Nick

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