My favorite Seth Godin post so far this year:

[Rather than helping beginners get better at something,] you’re way better off helping the perfect improve. You’ll also sell a lot more management consulting to well run companies, high end stereos to people with good stereos and yes, church services to the already well behaved.

With Positive Psychology News Daily, we’re targeting people who work in and do research in Positive Psychology as well as people new to the field (“What is Positive Psychology?“) This Seth post is illuminating to me because yes, the people who get most excited about what we’re doing on are the people passionate about the field to begin with: our best comment discussion people, our best guest articles, our best email responses – all come from people in the field and in the process of expanding the field!


  1. Posted Friday May 11, 2007 at 10:16 pm | Permalink

    The question that popped in my mind with this post is: How do those that are struggling improve, though? …Through teachers, rehabilitative business consultants, and usual psychologists.

    Coaches, positive psychologists, and high-performance consultants are the ones that “usually” work with those that are already good and want to get even better.


  2. Posted Friday May 11, 2007 at 11:42 pm | Permalink

    That’s an excellent and very interesting point, Nick!

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  1. By Positive Psychology Coaching » Go Overboard! on Monday July 9, 2007 at 11:43 pm

    […] Expectations post is my second-favorite Seth Godin post so far this year. This still remains my favorite this year so […]